Facebook recently launched “Reactions,” providing over 1.591 billion users worldwide with five new ways to more meaningfully express themselves.
The long-time solitary Like button has been joined by icons for Love, Haha, Wow, Sad, and Angry and they are becoming increasingly popular.
Now that users have more options for reacting emotively to posts, status updates, ads, videos, and images, how do social marketers need to adapt?
Prior to Reactions, brands were left with the tedious task of tracking user comments for positive and negative expressions. Since Facebook posts are not as open as Twitter, tracking sentiment was very difficult to do in a scalable way.
With Reactions, we can now immediately see what sentiment our posts evoke. In terms of social ROI, customer sentiment has now shifted from an unquantifiable metric to easily measurable data.
And brands are jumping on the Reactions bandwagon. Chevrolet, one of the first to use Reactions in its Malibu commercial, has marketers thinking how they can make the most of this massive marketing potential. read more at venturebeat.com