Ever look at your Facebook insights and feel like something’s missing?
You just need to combine your Facebook Insights with Google Analytics. Using them together, you can see exactly what’s happening on your fan page AND your website!
It’s a super combo!
If you want to go beyond simply measuring traffic, then you’ll need to set up Goals in Google Analytics. Without clear goals, you can’t measure your progress towards (or away from) your desired objectives.
If you’ve balked at going past GO with Google Analytics — thinking it’s way too involved — relax!
When people come to your website, what do you want them to do?
Whatever it is you WANT visitors to do will define your Goals in Google Analytics. (How simple is that?)
All you will need is one URL.
Do you have a “thank you” or “confirmation” page or for your goal(s)? That is the URL you will need to use in Google Analytics.
If you don’t already have pages like the ones I mentioned above — now is the time to add them.
Most email list services give you the option to route new subscribers to a pre-configured page that moves them along the mailing sequence — thanking them for subscribing and letting them know what to expect next.
You can choose to use ready-made templates or you can design your own.
Either way, you need a destination URL to get going — and the effort is WAY worth it.
Access Google Analytics, choose the Account you want to set up, then click the Admin tab. Choose Goals in the View column… and you’re in!
If this is your first trip to the belly of the beast, have no fear. You’re going to get out alive.
First, though, you’re going to teach Google Analytics a new trick. It all begins when you choose and implement a Goal.
That puts YOU in control! read more at postplanner.com