Make no mistake: Keywords are still important to SEO.
Integrating long-tail keywords in your blog posts can help you maximize your organic search rankings and traffic.
However, this is not a license to stuff keywords into your posts. You already know that over-optimizing your content with keywords can get you penalized.
This in-depth article will show you the potential of long-tail keywords and how to use them naturally in your posts.
You can rank highly in Google for keywords that have more than 3 words, and drive targeted traffic to your site. After all, it’s estimated that long-tail keywords generate 70% of search traffic.
All keywords are not created equal. If you go after head keywords (e.g., learn Spanish), your content pages almost certainly won’t rank in Google’s top 10 because of the fierce competition.
But if you target long-tail keywords (e.g., best tool to learn spanish online) instead, you can easily rank in the top organic listings for that key phrase and several others. You can even do it in less than 60 days, assuming that you build relevant and authoritative links.
How is that possible?
Simple: The majority of top brands don’t target long-tail search terms, because of low search volumes.
It’s not uncommon for a head search term to have 5,000+ Average Monthly Search Volume, whereas a longer variation of that same term has less than 100.
Top brands have huge on-page and off-page search optimization budgets. They can’t afford to waste time on keywords that few customers use.
But that’s good news for bloggers. Instead of wasting time, money, and resources trying to rank #1 for keywords like “conversion rate optimization,” why not find the longer variations and work smarter to rank for them, such as “best conversion rate optimization strategies”?
Here are some simple ways to integrate long-tail keywords in your blog posts:
Keywords are a critical factor in the ranking algorithms used by search engines like Google.
Keywords are actually more important these days, because user intent can only be determined by the keywords they’re searching with.
No matter what the latest ranking factor might be – site speed, mobile friendliness, engagement, or something else entirely — you’ve got to remember that on-page keyword usage boosts your content’s search performance by up to 15.04%.
Yes, modern SEO is about user intent, not necessarily the keywords in the title.
That being said, though, it’s important to define your content marketing goal. read more at neilpatel.com
