You will have no doubt heard someone who works in marketing, whether it’s a colleague, industry resource or thought leader, harping on about influencer marketing and why it is ‘the’ thing to add to your comprehensive marketing strategy in 2016.
With the rise of social media platforms as an avenue to influence consumer purchasing decisions, influencer marketing has become a trending topic that is rapidly gaining momentum.
While many marketers understand why they need to add influencer marketing to their digital marketing strategy (if you don’t, find out more here), many don’t know how to incorporate influencers to complement their other marketing and advertising efforts, both online and offline.
To spark some ideas and inspire you to add influencer marketing to your strategy right away, here are 13 different ways your brand can work with influencers to communicate your message, increase exposure and awareness, support your content marketing activities, drive traffic to your website and ultimately, generate more sales.
1. Discount Codes and Affiliate Marketing
If your goal is specifically to drive sales via influencer marketing, your campaign needs to be structured with an incentive for both the consumer and the influencer.
Encourage consumers to make a purchase with an effective call to action accompanied by an exclusive discount code (or gift voucher coupon) that is too good to refuse.
In addition, provide the influencer with an affiliate link to really get them behind your product and/or service.
Unsure what we mean by an affiliate link?
An Affiliate link is a specific URL that includes the affiliate’s (the blogger or influencer) ID or username so brands and advertisers can attribute sales directly to their campaign and pass on any commissions earned from sales they converted, as per their affiliate agreement.
As influencers love passive income and affiliate links can be quite lucrative when used properly, it’s a win-win for both the brand and influencer when it comes to finding a mutually beneficial arrangement.
Keep in mind though that affiliate marketing only works if the influencer and their audience is a good fit with your brand, and there is a lot of engagement on their platforms.
On a side note, discount codes and affiliate marketing will also help you track and report on the success of each campaign and attribute the sales that were generated from the engagement, giving you a better understanding of the ROI.
(Lauren Curtis x Aeon Collections — Original Post)
2. Competitions and Giveaways
So you want to increase brand awareness and exposure among your target market?
Collaborating with an influencer to host a competition or giveaway is a great way to expose your brand to new followers and potential customers.
Competitions and giveaways also get everyone involved and engaged with the brand and product (and when people don’t win the prize, they often feel inclined to make a purchase anyway for fear of missing out).
Warning: before hosting a competition or giveaway with an influencer, be sure to check the local and national laws and regulations on the subject and also abide by the competition guidelines set by each individual social network. read more at outbrain.com