You’re probably talking about it with your marketing friends and trying to explain it to your significant other. You may even be interested in leveraging it to create more meaningful relationships with prospects and customers.
But you still might not be sure how. After all, there are a variety of strategies, tactics, and tools at your disposal.
What should you focus on first?
There are lots of different distribution channels and content types out there, so it’s important to know what’s available to you.
Whether you invest in the promotion of paid content through platforms like Outbrain (that’s us), leverage third-party PR placements through earned media, spread the word organically through shared content on social media or publish blog articles directly to owned channels such as your website, pretty much everything you can do falls under one of these buckets.
But it’s not quite that simple.
Earned, owned, and shared content can all be paid content as well.
The answer to each of these question is paid content promotion.
Whether you’re paying to increase exposure within a certain social platform or driving readers from other channels, it’s becoming more difficult to experience significant growth with content without some kind of paid strategy.
You’ve probably noticed the flood of content online these days. It’s filling your inbox, your news feeds, and your messaging apps, and showing no signs of slowing. So how can you enter such a saturated market in hopes of reaching your target audience?
You guessed it. You can pay for visibility.
There are several options you can use for paid distribution. A recent survey conducted at the Digiday Content Marketing Summit, revealed the top 3 distribution partners used by most of the conference attendees:
The original social network and go-to marketing solution for businesses looking to catch audiences in their favorite place. Even though algorithm updates have made this much more difficult, sponsored posts are a quick and easy way to generate exposure on your content.
Simply publish something to your Facebook wall and select the option to “Boost Post.” From there you can select your targeting, budget (based on audience reach) and the promotion duration you want.
If you want to make it to the News Feed in a more organic way, this is a great tactic that requires minimal exertion or know-how. read more at outbrain.com