Some people get a dopamine kick every time someone likes or shares their Facebook posts. Some get it from the number of ️hearts they get on their Instagram photos. And others – myself included – get a rush from Google Analytics. Yes, I like watching the number bouncing up and down on the real-time page.
And the best part? Watching the traffic coming from Google > Organic. Because if Google thinks your content is worthy of a good position in the search engine ranking pages, then you must be doing something right, right?
Yet, there are times to feel utterly deflated when the real-time screen looks like this:
So what can you do to improve your SEO Strategies and get a nice boost in your organic search traffic?
Read on for tried and tested techniques to help you pull you out of a traffic slump.
#1. Write Fresh Content Focused on Search User Intent
OK, so writing original content isn’t exactly a ground-breaking technique, but what you want to do here is look at your content from a renewed perspective. Rather than focus solely on content for the sake of writing and having content on your website, you need to start thinking about your content from the perspective of the user who reads it. When writing content, you need to think along these lines: what is the user searching for when they enter this query in their favorite search engine? How can I write content that fully answers what they need to know?
It’s Google’s mission to deliver to users the perfect search result, every single time. Google is the most popular search engine right now because it pulls off excellent searches over and over again and people have learned to trust the search results.
So, if you want your content to rank in Google search, forget about writing about a wide range of topics. You need to write content focused not around keywords, but on the user’s search intent. Yes, this is great in theory, so let’s look at a very specific example. Have a look at this extract from our Google Search console:
Do you see a pattern emerging? We’ve written an article about how to Prevent WordPress hacking, which is clearly the user intent behind that article. So we’re clearly spot on with the intent of this article.
Yet, you can do this to reverse engineer the search intent. If you go to you Google Search console, click on the page that is ranking, and then click on “Queries,” you’ll actually see the queries your content is ranking for.
Those queries may contain some great clues for a few things your content is not covering. You can then use that information to make that content more comprehensive and satisfy the search intent of more users.
#2. Refresh Your Old Content
Google absolutely loves a refresh of old content. Actually, let me rephrase that: if you had content that used to rank but is now no longer relevant because it has grown old, you can easily have it rank it again by simply updating your content.
It’s very simple to do: open the post you want to refresh, remove any content that is no longer relevant, and include new and updated content about that topic. The more content you write, and the more comprehensive you make your content, the better.
The last thing you’ll want to do is advise Google that you’ve refreshed the content by doing the following:
- Update the date of the post to the date of the when the content was updated
- Force a recrawl of the content through the Google Search Console
- Promote your new content so that you get a few fresh eyeballs and new (positive) user experience signals
#3. Get Better Backlinks
Although the relevance of backlinks and their strength as a signal is waning in favor of user engagement signals, which I discussed above, good backlinks from authoritative websites in your niche can give your content a strong boost.
However, with the advent of Penguin 4.0, which probably uses something called link distance to gauge the quality of backlinks, you need to spend more time and effort acquiring proper links. In a nutshell, link distance simply “ignores” links coming from sites that are too far out in a link-chain from authoritative, recognized sites.
This really means one thing: the links you need have to be from quality, authoritative sites.
And how do we get links from authoritative sites? Go back to step 1 – you need to have content that fully answers a specific question such that it can easily earn backlinks naturally.
Of course, good SEO strategies will always be doing all the right things to nudge people to link to your content, and that, of course, is the real art of SEO – conducting subtle networking and outreach such that you earn excellent links to your content.
#4. Make a Piece of Content Go Viral
OK, maybe this is not so simple. I get it.
Yet, you really need to get working on this. No, it’s not about the traffic you get from the virality because there’s a side-effect to going viral – it will actually boost your organic rankings.
How does that happen?
Google has plenty of ways of figuring out what the best search results are for a particular query, but how does it know when a piece of content goes viral? The (theoretical) answer is pretty simple – and you’re probably using it right now to read this article: Google Chrome.
Google Chrome is one of the largest sources of user data Google has (and providing the browser for free is not as altruistic as it might seem!). In the same way that Facebook uses your data to create an excellent profile for advertising, Google uses Chrome to understand what content is the best for its search engine.
Hence the need for your content to go viral. A post that becomes popular and goes viral will send thousands upon thousands of positive signals about the content through Google Chrome, and Google will use that signal to boost the organic rankings of that post. Because if users are sharing that content out of their own free will, there must be something great about it – and Google loves great content. SEE MORE