According to copyblogger.com:
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
If you’re looking for the fastest way to connect with your ideal clients online, then content marketing is for you! Using this type of marketing is a wonderful way to make an impact on your audience. This is because you are inspiring and engaging them with original content that you have created! I hope you are ready to take your business to the next level because with these tips you will begin to get the attention of your ideal clients!
Tell your story- Be open and transparent about your business story. Where did you start? Where are you now? Where were your clients before they started working with you? Where are they now? If your story inspires someone, they are more likely to be inspired to say yes to working with you. Share your opinion- Feel some type of way? Express it. It’s always good to share your opinion because people who share the same opinion will flock to you and become loyal followers. Give tips and tricks- Provide valuable and actionable content. This almost instantly positions you as the expert on the topic. You want to be seen as the expert because when people need help with something, they go to an expert. Of course all of the content marketing types stated above should pertain to your industry or niche. You should also use an even amount of each rather than too much of one or the other. However, if you are going to do more of one, let it be tips and tricks! read more at huffingtonpost.com