It’s a big promise: perfect content marketing.
But, for the software company Freshbooks (as an example), this web page represents perfect content marketing for a prospect that needs pricing information to make an informed buying decision.
Yep, a pricing page is content.
The big misconception is that content marketing is blogging. While blogs are a major component of content marketing, they’re only a part of the bigger picture. In fact, in most cases, a blog is not the most lucrative form of content marketing.
But we’ll come back to that.
First, let’s get clear on the six characteristics of perfect content marketing and why it’s essential that you get started.
I know this is Marketing 101 stuff but stick with me for just a second before I get into the more advanced content marketing concepts we’ll be covering.
For an ice-cold prospect to become a customer they will need to travel through three stages…
A cold prospect cannot evaluate your solution until they are first aware of the problem AND your solution. And conversion is impossible until the prospect has first evaluated the possible courses of action.
To move a prospect through a marketing funnel, they will need content designed to satisfy their needs at each of the three stages.
To move prospects through the middle (MOFU) and bottom of the funnel (BOFU) you’ll need other content types. h/t digitalmarketer.com