We’re announcing NewsWhip’s biggest fundraise yet – a $6.4 million Series A round. NewsWhip’s CEO Paul Quigley outlines what’s involved.
Today, we’re announcing that NewsWhip has raised a $6.4m Series A round of investment.
I’d like to tell NewsWhip’s community and friends about why we’ve raised these funds and what we’re planning to do with them. Then I’d like to introduce some of our fantastic backers, and say thank you to some important people.
Closing our biggest fundraise to date is a good opportunity to stand back and look at why NewsWhip exists – and why we can help create a better, smarter media environment.
Today, most content creators – journalists, marketers, others who tell stories – create content with very little advance idea of what will succeed in engaging audiences. Since the first newsroom, editors have relied on their instincts and experience to pick stories – their hunches.
Editors sometimes got it wrong, publishing stories no-one read, or publishing stories that could be interesting but appeared at the wrong time, in the wrong place, with the wrong headline or format. Similarly, the history of advertising contains more bad ideas than good ones. Captive audiences with limited media channels couldn’t object. Think of the terrible TV advertisements you sat through as a kid, waiting for the cartoons to come back on – on one of the half dozen available TV stations.